HEAVY EQUIPMENT of TEXAS

Case Study

MEET HEAVY EQUIPMENT OF TEXAS

Heavy Equipment of Texas has a long history of providing quality solutions to its customers throughout Texas and its neighboring states. Since its founding, Heavy Equipment of Texas has provided its clients a full line of heavy equipment, parts and services.

The Problem: Heavy Equipment of Texas’ website was developed by a third-party firm that was unfamiliar with the needs of Heavy Equipment of Texas, the results were, outdated web presence, no ability to manage the crucial content on its website, and no ability to incorporate their online presence in marketing campaigns.

SERVICES WE PROVIDED

  • Website Transformation
  • Proprietary Power Web System
  • Marketing Campaigns
  • Maximized Search Engine Optimization

THE GOALS

Heavy Equipment of Texas’ primary goal was to maximize customer conversions and consolidate the operations of their four other divisional websites into a single intuitive brand experience. The ability to do so, would enable Heavy Equipment of Texas to enhance their marketing and sales strategies by providing direct control of their product promotion and streamline their integration with their existing manufacturing offerings. Web Horsepower was up for the challenge. Our team of interactive experts worked with Heavy Equipment of Texas to rethink the entire approach to site structure, interface and core technologies.

CLIENT WISH LIST

  • Transform website look and feel
  • Increase traffic to showroom
  • Increase leads capture
  • Social sharing and SEO friendly
  • Easy to administrate the website

THE RESULT

BEFORE

AFTER

WHAT THEY LOVE MOST

NEW SHOWROOM

This new virtual showroom sets Heavy Equipment of Texas apart from its competitors in term of following characteristics:

  • Great Appearance
  • Easy to navigate
  • Easy search and filter
  • Less than 2 clicks to product detail page

Easy search and filter

Easy Equipment Listing

Equipment Photo Gallery

Awesome Admin Panel

Power Web System builds on a mind-set of easy to use. This awesome admin panel gives Heavy Equipment of Texas different level of administrators to manage the entire website without knowing much about website development.

Leads Generated

Web Traffic

181%

Quotes Requested

81%

Time On Site

The Best Decision

Jason Hewitt - President

We made the best decision to hire Web Horsepower to work on our website. Web Horsepower team is knowledgeable and a pleasure to work with. Power Web System helps our online sales jump of over 150%.